Prevent traffic loss redirect deactivated escort profiles

Redirect deactivated escort profiles


Prevent traffic loss redirect deactivated escort profiles
When an escort leaves an escort agency the agency has to remove the escorts profile from there website. This is the norm however; if it’s not done properly it can also lead to one of the most common ways in which escort agencies and escort directory websites damage there ranking in Google, Bing and Yahoo.

Let me explain
http://www.your-domain.co.uk/susan.html is the url (web page address) of an escort on your website called Susan who is no longer with your agency. But because her profile page has been live on your site for quite a few weeks and Google has already listed a link to her profile in its main index if, you deactivate her profile Google will still be sending traffic (visitors) to her profile address until it removes the link from its main index which, can take up to four weeks. When visitors clicks the link to her profile in Google they will arrive at your website and be greeted by an error page that will say something like the error message below:

Not Found
The requested URL /susan.html was not found on this server.
Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request.

Five out of ten visitors when confronted with the above error message will click the back button in there browser to return to Google’s search results where they will then click on the link to another escort agency who no doubt are your competition. Within a matter of seconds you’ve just lost a booking and a potential regular customer for the future!

Solutions
There are two methods to stop this happening

Method 1 (the easy way)
If your website has a content management system (CMS) ask your web designer to build and install a custom application that, will automatically redirect traffic from the deactivated profiles to your home page. It is very important that you tell your webmaster that the code used must be a 301 permanent redirect, by doing this Google will transfer any link juice from the deactivated url to your home page or wherever you decide to redirect the traffic to.

If your webmaster cannot provide you with the redirect application contact us. We can easily build you a customised automatic 301 redirect application and install it into your existing website at a very low cost.

Method 2 (html coding skills required)
Manually add a 301 redirect to your .htaccess file. Each time you deactivate a profile manually edit the .htaccess file and point the deactivated url’s at your home page.