If the escort website is targeting an up market consumer who is prepared to spend a premium price for the services of a high class escort then, available keywords that can be utilised during the optimization phase of the escort web site design are some what limited.
The reason being that, the escort website owner will not allow his/her SEO team to use harsh and to the point hardcore language within the copywriting, meta tags and link anchor text etc, because the website owner wants to adopt a sophisticated communicative strategy and does not want to receive enquiries for services that business does not provide.
Unfortunately this makes the job of SEO team a little bit harder but, not impossible. Current behaviour observations of the major SERP's indicate that, escort websites which exclude hardcore language within optimized web pages have to fight twice as hard to achieve a respectable SERP's ranking in comparison to the escort websites that are optimized with harsh and to the point hardcore language.
However the role of the adult web site designer, escort webmaster and adult search engine optimization consultant is to facilitate the needs of our clients. Hence an effective workable equilibrium between hardcore and softcore keywords must be researched, tested and then approved by the client before implementation into the overall marketing and promotion strategy of the adult website.