Brand Management The Importance of Protecting Your Reputation

The escorting business is no different than any other service sector industry and brand reputation is of the up most importance.

When a potential customer visits an escort website the model he/she views online and makes a booking to see must be the same person he meets!

If an escort service be it an independent escort or an escort agency is using false images in the portfolios of there available models then that escort business will not achieve repeat bookings.

As with any company in the service sector industry, repeat business (repeat bookings) will on average make up 25-35% of the revenue generated by the business. Without repeat business the business will not fear very well.

On a few occasions we have encountered clients who have wanted us to provide them with an escort internet marketing service for there online escorts business however, after providing them with an escorts SEO service for a few months we could clearly see that the level of targeted traffic to there website had increased exponentially and subsequently the quantity of bookings had increased ten fold. But following consultation with our client we discovered that the level of repeat business was non existent.

When we checked our clients escort business reviews that had been posted in the main escort directories we found that a disproportionate quantity of dissatisfied customers were posting negative reviews. The bone of discontention that was being voiced by the un happy customers of our client’s escorts business was that the person in the photograph on the website was not the person who arrived for the booking!

It is very important that the owner of an escort business understands that they are in the service sector industry and infringement of the UK statutory trade descriptions act may not put them before a judge in a civil court however, it will seriously affect the profit and loss of their business.

At Speedy Host UK we welcome all escort business clients however, as a rule we no longer entertain clients who do not care about protecting there brand reputation because if, they don’t care about there reputation what on earth can we as an ethical internet marketing company do for them!

We firmly believe that what an escort business advertises online is what they must provide to the customer in the real world.