Exchanging banners with relevant and competitive websites is of fundamental importance when marketing and promoting a clients business online. If the client`s domain is an escort website then, we can yield more link juice if we exchange banners with other escort websites who are natural geographical competitors to the client.

Example:
(a) Client: Leeds escort agency website
(b) Exchange banners with: Leeds, Bradford, Huddersfield escort agencies websites

By exchanging banners with geographical competitors we are creating a geo network that will yield an increase in the overall SERP`s ranking for each website within the network this, is what organic search engine optimization is all about.

Unfortunately not all clients are happy to promote the business of their competition on their links page however, the benefits of creating a geo network should be explained to the client and generally after explaining how geo link building works 7 out of 10 escort website owners will allow their webmaster to exchange banners with their competition.

Escort Link Building: Importance Of Banner Anchor Text
Most webmasters have now realised that the search engine spiders do not equate much value to stand alone banner links. Therefore it is important to insert a hyperlink with anchor/title text below or above all banners and make sure that, webmasters who display your clients banners do the same.

How To Evaluate A Potential Escort Website Link Partner
Before agreeing to exchange banners with another adult website make sure you carry out these basic checks:

(1) Back links check; quantity of websites linking to the potential link partner.
(2) Link neighbourhood; quality of websites within the link network.
(3) Whois check; make sure the domain is not black listed. Also server location is important if your link juice is very weak and your client is targeting the UK market with a ".co.uk" domain then, it may be in you best interest to seek out link partners who have UK hosting, this will increase your geo relevant SERP`s rankings.
(4) Nofollow tags if the proposed link partnership is based on a "hard link trade" then any escort website that has too many nofollow tags on links similar to your clients will not be a good website to trade with. More than likely the webmaster is a link juice thief and he will wait until 2-3 weeks have past after the link exchange then, he will insert the "nofollow" attribute into your link on his website thus making link exchange good for him but bad for you.
(5) Content quality; is it a made for adsense website, is the content of any value to anybody?
(6) Uptime reliability; how fast is the page load if, it`s to slow the search engine spiders may not index the web pages on a regular basis.

If you`re new to SEO and you don`t already have the tools to help you carry out the basic checks above then, I recommend you download the latest Fire Fox browser and then install Seo Quake. Fire Fox is freeware and it`s a must have tool for all newbie SEO webmasters.

Fire Fox browser free download http://www.mozilla-europe.org/en/
Seo Quake free download https://addons.mozilla.org/en-US/firefox/addon/3036