Identifying The Target Consumer Segment - Escort Marketing Tips Part 1

When developing a new marketing strategy for an escort website one of the first things you should do as the person contracted to provide the escort marketing service is to have a good look at the website and decide exactly which target consumer segment will the offered services be most appealing to?

Look at the quality of the ladies photos used in the escort profiles, look at the wording used in the bio text. Now look at the list of consumer segments (see below) which, group of potential target consumers do you think will possibly be receptive to your clients service offer based on the profile photos combined with the wording in the bio text.

Target consumer segments
Males aged between18-65 yr with annual income of:
£8,000 to £15,000
£15,000 to £25,000
£25,000 to £35,000
£35,000 to £45,000
£45,000 to £65,000
£65,000 to £85,000
£85,000 to £100,000
More than £100,000

When you have decided which target consumer groups are most likely to be receptive to your clients service offering then you should compare your results with the target market your client has instructed you to go after.

Example:
If your client has told you to develop and implement an escort marketing strategy that targets consumers who earn more than £85,000 per annum but, your analysis indicates that the content on the website will not convert sales in this consumer market segment then, you should advise your client that a courses of action similar to the one listed below is required:
a) Increase the quality of the images and models on the website.
b) Rewrite the website copy (text) on all main web pages and escort profiles the objective is to make the content more up market.
c) Ensure that there is no ambiguity concerning the authenticity of any individual escorts profile photos.
d) Address the issues concerning service price. The offered price dictates which consumers can afford to purchase the service also which, consumers will be put off if the price is too cheap. Price is a crucial element of an escort marketing strategy.
e) The overall design of the website if you feel that the design lacks enough visual quality to attract the target consumer then you should advise the client to consider a redesign.